9 Frame Analysis:
9 frame analysis
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Shot 1 (0.02) - Is setting the scene and we can see that the character is off centre so that the audience is able to see the background with the tops of the booth chairs and the old style ball lights. We can see from the whole effect of the surroundings and the characters costume that this is a music video inspired by the 50's. The shot quality is not at its best, this is because I used the hand-held to film this shot.
Shot 2 (0.03) - This is a long shot, showing the whole costume of the character and introducing the 'artist' of the song straight away so that the audience then recognize this person as the main focus and the protagonist. The coloured balloons create a happy vibe against the white of the green screen.
Shot 3 (0.11) - Shot 3 shows in writing the theme of the music video and the story 'Love'. The character is laid on 'Love' in the style of a 50's pin up and even though its a lovesick song, it still creates a happy feel with the upbeat tempo and I think that the character adds an element of fun to the piece.
Shot 4 (0.16) - This shot shows the character sat in front of a 'Chevy' (actually the bar in the Ice-cream parlour) and Chevy's where THE car to have in the 50's, with their cool vibe and looks. This shot links with the genre and adds to the main effect of the style, and in the 50's this shot would be the equivalent to an artist like Akon, with Lamborghini cars in a number of his videos.
Shot 5 (0.27) - In shot 5, the character is looking up at the camera, and I like this because it offers an unusual and different point of view for the audience. This creates a good effect and the frame makes the shot more visually interesting. Also, there is nothing else to focus on apart from the artist, increasing familiarity and recognition if this were a real media product.
Shot 6 (0.42) - Shot 6 is a close up of the artist, but is showing the bottom half of the characters face and her shoulders. I like the effect of the colours and the editing in this shot, I think that it is noticing and catchy to look at. The whole clowns nose concept adds to the general upbeat feel of the song and isn't serious, just fun. The effect of the shirt because of being so close to the camera has turned out well and is definitely different to usual stuff and the headscarf looks good, with its colours matching the clown nose.
Shot 7 (1.38) - I think that this shot is good. It is framed to make the artist the focus of the whole shot and the serious side is taken away again with the clown nose, balloons, embarrassing dancing and the bond style movement of the circle. I like the colours in this shot and I think that it reflects an artist not too serious, if this were a real media product, I think that fun is an important factor.
Shot 8 (1.46) - This shot again says in writing the theme of the video and the song, and the character is framed by the 'o' in love. The character is moving inside the 'o' and I think that this is a clever and simple little effect to add more of an interesting and slightly different quality to the piece as a whole.
Shot 9 (1.49) - This shot is in the Ice-Cream Parlour and shows the character centered, still drawing the audience's focus to her, however, I think that the background is also important because it shows the old-school bar stools and the colour links with my ancillary texts.
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